If you’ve passed through the Yamhill County town of Carlton recently, you may have seen that its giant grain elevator has undergone a complete transformation. Though the massive remodel is a feat in and of itself, even more remarkable is how it models the unique history of the Oregon wine industry.

Like Oregon’s wine pioneers, who planted grapes and ripped out crops against the advice of the local population, Martin Doerschlag, owner of Flâneur Wines and its new hospitality center at the Carlton Grain Elevator, says, “When people tell me I’m crazy to do what I’m doing with Flâneur, I know I’m doing the right thing.” Read the full story in the Oregonian here…